It all started in 2017, although to be honest it started many years ago as a small pearl of an idea. Software for aesthetic clinics was very poor and had not been a priority for any company that created medical software applications. The majority of the programs out there were designed for standard medical practices like family doctors and other medical specialists. While these programs worked sufficiently well for these professionals, they did not work well at all for aesthetic practices which had much more demanding needs. Some programs we also very expensive and prohibitively so for practices that were new or just starting out.
The vision was to create a modern, single software program that incorporated all the features an aesthetic clinic would need in a visually compelling package and at a reasonable price that any clinic could afford.
Finally, at the end of 2017 Dr. Crippen decided to embark on the journey to create an aesthetic software program that would manage his whole practice without the need for multiple applications to do so. There were many ups and downs along the way(many more downs than ups!) but emily was slowly born from this initial vision of an all-in-one emr program for aesthetics.
Dr. Crippen pulled from his experience as a clinic owner and aesthetic professional for over 20 years to develop features that would help all clinics manage their staff, patients and business. There were many talks with colleagues and industry about what was lacking and what was really needed in a software program.
Today we have emily, truly an all-in-one EMR software program that any aesthetic clinic could use to manage their whole practice. From scheduling to photography integration, marketing, google reviews, injection and treatment templates and much more.
Thank-you for taking the time to read out story and we welcome you to be part of our revolution of change in the industry for the better and make emily the standard software program for all clinics.