Our Story

Dr Craig Crippen MD CCFP FCFP

How emilyEMR Began

The story of emilyEMR officially began in 2017 with Dr. Crippen—but in truth, its roots stretch back much further. At the time, Dr. Crippen was searching for electronic medical record (EMR) software that could support his growing aesthetic practice. What he found was disappointing. Most EMR systems were built for traditional medical fields—family medicine, dermatology, or general practice—and while they served those clinicians well, they simply weren’t designed with the unique needs of aesthetic and cosmetic surgery clinics in mind. What’s more, the few specialized solutions that did exist were often overpriced and out of reach for newer or smaller practices. There was clearly a gap in the market: aesthetic professionals and cosmetic surgeons needed a modern, affordable, all-in-one platform tailored specifically to their workflow and patients.

The standard cosmetic practice normally uses multiple disconnected software applications...

Drawing on nearly two decades of experience as a clinic owner, Dr. Crippen began outlining what such a system would look like. He spoke with colleagues, peers, and industry experts to better understand what was missing—and what was truly needed—in an EMR solution for the aesthetic world.

The result? emily—named after Dr. Crippen’s daughter, who had just turned one when development began.

Today, emilyEMR is a complete, intuitive software platform built from the ground up for aesthetic clinics. It handles everything from scheduling and photography integration to marketing tools, Google review automation, customizable treatment templates, and much more—all within a sleek, user-friendly interface designed to streamline daily operations and help practices thrive by saving time and maximizing revenue.

Thank you for taking the time to read our story. We invite you to join us in reshaping the aesthetic industry for the better—and to make emily the new standard in aesthetic EMR software.